Level 3.2 · Content Management

This six-week level builds on Level 2. You will use content management, analytics, and testing to improve existing websites and online shops.

What you will work with

Measurement and testing

Use webmaster tools, split tests, and digital analytics to find and report opportunities for improvement.

Search and social media

Work with search engine optimization (SEO), search engine marketing (SEM), and the use of social media in marketing.

Usability and design

Improve usability and apply current design and layout standards across different platforms.

CMS and webshop maintenance

Configure CMS extensions and maintain an online shop as its content and requirements change.

What you will build and practice

You will analyze and improve existing websites, document test results, revise usability and search performance, configure CMS features, and maintain webshop content. Assignments will state the required improvement and any optional extension work separately.

How you will work

You will practice teamwork, constructive feedback, research, documentation, and adapting to new tools and methods. You will plan and deliver improvements within an agreed deadline.

Start here

Begin with Inspect a website with webmaster tools. Continue to Practice: Measure and report a website improvement after you complete the measurement-and-testing lessons.

Look up the complete learning goalsOpen this section when you need the formal list.

These goals describe what you will work toward during the level. You do not need to master everything before you start.

Technical learning goals

• Use webmaster tools.
• Run, evaluate, and report a split test.
• Use digital analytics tools to improve a website.
• Improve a website for search engines and explain relevant SEO and SEM methods.
• Explain how social media can support marketing.
• Improve a design for usability.
• Improve a website with current design and layout standards for different platforms.
• Use a CMS confidently and improve it with extensions.
• Maintain a webshop.

Professional learning goals

• Take part in team-based work.
• Give and receive constructive feedback.
• Reflect on your skills and interests in web development.
• Find relevant information and present it in a suitable context.
• Adapt to other working methods and technologies.
• Seek new knowledge and ask questions when you need information.
• Deliver work by an agreed deadline.
• Document your work and share what you know.

Assessment

You receive ongoing feedback during the level. The final assessment uses the Danish 7-point grading scale. It includes a two-day practical task and a 30-minute oral examination, including grading time.